Givelo - A Story of Performance, Design, and Social Commitment
At 2,500 metres above sea level, as roads ascend the peaks of Antioquia, every gram matters—every stitch too. Here, in a land where cycling is king, three friends decided to reinvent cycling apparel. Not to follow the crowd, but to exceed it. A story of performance, design, and social commitment quietly reshaping cycling’s textile landscape.
Medellín: Playground and Launchpad
Mention Colombian cycling, and one city comes immediately to mind: Medellín. With its pleasant altitude, stable climate, and challenging climbs, it’s become the unofficial cycling capital of Latin America. It was here in 2017 that three passionate friends launched Givelo , driven by a vision of crafting technical cycling apparel that rivals Europe’s best, all while showcasing their region’s creativity and craftsmanship. Today, Givelo apparel rolls far beyond the Andes, worn by cyclists across North America, Asia, and Europe—those who share the same "don’t settle" mindset.
Don’t Settle" – A Textile Manifesto
At Givelo, this mantra is more than just a slogan. It guides every step, from initial designs to fabric selection. Nothing is left to chance: fabrics are road-tested in Antioquia’s winding climbs, cuts are meticulously tailored for riding posture, and details are optimized for comfort—waterproof zippered pockets, discreet silicone grips, and reflective logos. As soon as you wear Givelo, you feel the difference. The goal isn’t simply to match existing standards; it's to create something better, unique, and uncompromising in style and performance.
Technology and Design, Hand in Hand
- G90 & Modern Classic Jerseys : Lightweight, breathable Italian fabrics certified OEKO-TEX®
- Lacefly bibshorts : French fabric with raw-edge cuts, 360° stretch, Elastic Interface® chamois
- C.D.A. Jacket : Japanese water-repellent Cordura®, ideal for Andean rains
- G90 Light : 100% post-consumer recycled fibres—proof that high-performance and eco-design ride together
Collections for Every Cycling Style
Whether you're a minimalist purist, gravel enthusiast, or a long-distance cyclist, Givelo likely has a collection for you. Essentials offers timeless comfort and breathability. Modern Classic redefines retro with textured fabrics and dynamic sunlight effects. C.D.A. attracts tech-savvy riders with UV-reactive logos and tailored fits. G90 Light is perfect for eco-conscious cyclists. For extended rides, the Lacefly bib shorts deliver unparalleled comfort and support, competing directly with market leaders.
Givelo doesn’t follow traditional seasonal cycles; instead, small, unique collections launch throughout the year—reducing waste and keeping styles fresh
. Tip: if something catches your eye, don’t hesitate!
Local Production, Global Impact
Givelo’s strength lies in its Medellín roots, with apparel designed, sewn, and inspected weekly in partner workshops. This local approach:
-
Supports the regional economy
and historic textile craftsmanship
-
Reduces unnecessary transportation
, minimizing carbon footprint
-
Ensures meticulous quality control
at every step
Fabric scraps are recycled into accessories, packaging moves toward sustainability, and the use of recycled fibres steadily increases.
The official target: plastic-free packaging by 2026.
What's Next for Givelo?
The Colombian brand has no plans of slowing down. Pop-up stores are being considered in European cities like Paris, Berlin, and Copenhagen. On the product front, expect new developments in gravel and bikepacking gear, with robust materials, innovative cuts, and earthy palettes—showcasing the team’s adaptability and creativity. And as always, keep an eye out for artistic collaborations and bold limited editions, demonstrating Givelo’s ever-growing vision.
Conclusion: Rethinking Cycling Apparel
Choosing
Givelo
means betting on a brand that isn’t afraid to swim against the current:
- Locally controlled production
- Limited-edition drops to prevent waste
- Premium materials and inspired style
- A continuously strengthened environmental approach
In short, it’s a piece of Medellín in your wardrobe. Young yet mature, creative yet precise, committed yet approachable. If your next outfit needs to balance performance, aesthetics, and sustainability, keep watching Givelo’s future releases—you might find yourself unable to turn back.
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