Moustache Bikes: High-End Electric Bikes Designed in France, Ridden Everywhere
The electric bike market is saturated with brands. Some focus on volume, others on price. Moustache chose a different path: designing only electric bikes, from day one, and never deviating from this line.
The result: a French brand that is a benchmark in the world of high-end electric-assist bicycles — and that can be found here in Quebec, at Bicycles Quilicot.
Here's what truly sets Moustache apart: a 100% electric vision, rigorous design, and ranges conceived according to concrete daily uses, from family transport to mountain biking. You can also browse our complete collection of electric bikes or directly see the Moustache electric bikes available.
A 100% Electric Birth
Founded in 2011 in the Vosges, France, by Emmanuel Antonot and Grégory Sand, Moustache is one of the few brands in the world that was designed exclusively for electric bikes from the start. No reconversion, no electric line added to an existing range.
This uniqueness has concrete consequences: every aspect of the design — geometry, component integration, motor choices — is optimized for electric assistance. Nothing is an adaptation.
“As a cycling enthusiast, I wanted to open up cycling to a lot of non-cyclists, and for me, electric was a magical way to achieve that goal.”
— Emmanuel Antonot, co-founder of Moustache Bikes
The Handlebar That Changed Everything — And Gave the Brand Its Name
Before talking about motors and batteries, there's a story to know. The name "Moustache" doesn't come from a marketing whim. It comes from a handlebar.
As early as 2012, the founders designed an internal handlebar with a distinctive curve, directly inspired by retro bikes from the early 20th century. This handlebar quickly became one of the brand's essential symbols, to the point of being the origin of the name.
Beyond aesthetics, this handlebar straightens the cyclist's position, lightens the wrists, and offers a more natural 360° view in urban environments. Cables are integrated for a clean silhouette. A design detail that says a lot about the Moustache philosophy: every element is carefully considered, nothing is there by chance.
The Bosch Motor as the Backbone
Moustache made a clear choice regarding motorization: Bosch Performance Line across the entire range. It's a deliberate choice, not a compromise.
Combined with PowerTube batteries integrated directly into the frame, the result is a visually clean, well-balanced, and easy-to-maintain bike in the long run.
In practice, this translates into natural and progressive assistance, a range that can reach 150 km depending on models and conditions, as well as an extensive service network — including in Quebec.
Ranges Designed for Every Use
This is where Moustache truly stands out. The brand doesn't offer one or two versatile models: it has developed entire ranges, each designed for a specific use.
| Range | Main Use | Wheel Size | Profile |
|---|---|---|---|
| Lundi | Daily Urban | 27.5" | City commutes, bike paths |
| Samedi | Versatile Road/Gravel | 28" (700c) | Mixed roads, trails |
| Dimanche | Longtail Cargo | 28" (700c) | Transporting children, cargo |
| Mercredi | Electric Mountain Bike | 27.5" | Trails |
| Mardi 27 | Agile Mountain Bike | 27.5" | Technical trails |
27.5" or 28": Does It Really Make a Difference?
The numbers in Moustache's range names are not decorative: they correspond to wheel size, and this choice directly influences handling.
27.5" (650B) wheels, found on the Lundi, Mercredi, and Mardi ranges, offer a livelier response, increased maneuverability, and more precise cornering. 28" (700c) wheels, used on Samedi and Dimanche, maintain momentum better, roll more efficiently over long distances, and absorb small irregularities better.
"We are a pure electric player — we think, we sleep, we ride, we only do electric. This gives us a head start because we were the first to do it."
— Emmanuel Antonot, co-founder of Moustache Bikes
Wheel choice genuinely changes bike behavior depending on use.French Manufacturing: More Than a Marketing Argument
Moustache assembles its bikes in Golbey, in the Vosges region. Each frame is tracked, each assembly is documented. This is not just a brand promise: it is a system of complete traceability.
For an investment as significant as a high-end electric bike, knowing that manufacturing is controlled from start to finish is not a minor detail. It is a factor of confidence in durability, technical support, and consistent quality.
Who is Moustache for?
Moustache is not the first electric bike you buy on impulse. It's a thoughtful investment for a cyclist who:
- Uses their bike regularly, not occasionally
- Wants a reliable bike for the long term, without technical compromises
- Seeks a pleasant riding experience, not just a functional one
- Is willing to invest to avoid having to replace it in two or three years
Prices start around $3,000 and go up depending on the range and equipment level. This premium positioning is assumed, consistent with the quality of components and the durability offered. To compare options, check out all our electric bikes or the Moustache-only selection.
Frequently Asked Questions
What is the difference between Moustache ranges?
Each range is designed for a different use: Lundi for daily city riding, Samedi for mixed roads, Dimanche for carrying cargo and children, and Mercredi/Mardi for mountain biking. The right model primarily depends on your main use.
What is the range of a Moustache bike?
Depending on the model and assistance mode, the range generally varies from 80 to 150 km. It depends notably on battery capacity, terrain, carried weight, and the level of assistance used.
Are Moustache bikes available in Montreal?
Yes. You can discover and try Moustache models at Bicycles Quilicot, in our stores in Rosemont, Villeray, Laval, Sainte-Thérèse, Mascouche and Mont-Tremblant.
Can a Moustache bike be serviced in Quebec?
Absolutely. Moustache bikes use Bosch components, whose service network is globally established. Bicycles Quilicot is equipped to provide full maintenance and support for these models.
Is Moustache truly made in France?
Yes. Final assembly takes place in Golbey, in the Vosges region, with complete traceability for every bike produced.
Conclusion
Moustache is a brand for those who take electric biking seriously. Design conceived for electric from day one, renowned Bosch motorization, rigorous French manufacturing, and consistent ranges for every use.
If you are looking for an electric bike that lasts, handles well, and is supported by a solid service network in Quebec, Moustache clearly deserves a visit to our store. Discover the complete range of electric bikes or directly access the Moustache models.
Sources
- Moustache Bikes — Official brand website: moustachebikes.com
- Bosch eBike Systems — Information on motors and batteries: bosch-ebike.com
To discover the Moustache models available, explore our selection of Moustache electric bikes, browse all our electric bikes, or make an appointment with one of our advisors in our stores in Rosemont, Villeray, Laval, Sainte-Thérèse, Mascouche and Mont-Tremblant.